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Written By Unknown on Tuesday, July 9, 2013 | 7:40 AM

Indonesia-ASEAN trade balance in 2011 was 61.9 billion U.S. dollars. Indonesia's exports to ASEAN amounted to 32.2 billion U.S. dollars, while imports of 29.7 billion U.S. dollars. Despite a surplus of 3.5 billion dollars, Indonesian furniture exports are a superior product is not yet able to lead in the ASEAN region.
According to data from the Council of Asia Pacific Furniture Associations (CafÃ), Indonesia is not included in the five major furniture exporter to Vietnam, Thailand, Singapore, Philippines, and Malaysia throughout 2010 and the first half of 2011. Indonesian name also does not appear as a top five exporter of furniture to Taiwan and South Korea.
Based on data cafÃ, China emerged as the number one exporter of furniture for the ASEAN countries and other Asian countries, with a share of more than 30 percent. In Malaysia, for example, over 35 percent of China's total imports of furniture from the neighboring country, which was then followed by Japan with 14.1 percent share. The same thing happened in Singapore. China controlled 39.4 percent share of imported furniture. Compared to other ASEAN countries, China's share of furniture imports most dominant in Indonesia, which amounted to 54.45 per cent.
The condition is very alarming. China to freely control the market of furniture ASEAN, including Indonesia. In fact, Indonesian furniture products are known to be good quality. Cheap price factor is the main attraction of China furniture production.
The facts must be addressed quickly and appropriately. If not, the share of ASEAN furniture will continue to be eroded by China. Global economic situation remains uncertain who will make China more aggressively targeting the ASEAN. Because the demand from Europe and the United States certainly slowed. ASEAN became an easy target because of runaway Chinese products more secure macroeconomic stability. Not only that, per capita income ASEAN countries also continue to rise.
For Indonesia, ASEAN furniture market should seriously target, especially amid a slowdown in global demand. Signal that the slowdown had begun in late 2011. Furniture exports last year but have fallen to 20 percent. This year, exports of furniture targeted at U.S. $ 2.7 billion, or equal to the realization in 2010.
Based on data from the Central Statistical Agency processed Asmindo, exports in 2008 reached 2.65 billion U.S. dollars, in 2009 amounted to 2.24 billion U.S. dollars, and in 2010 increased 2.72 billion U.S. dollars. Exports in January-September 2011 reached 1.7 billion U.S. dollars.
During this time, the purpose Indonesian furniture exports still dominated the U.S. (27.5 percent), Japan (12 percent), France (8.5 percent), Britain (7.8 percent), and the Netherlands (5.9 percent). In the meeting of the ASEAN Furniture Industries Council (AFIC) in Jakarta, last year, the furniture entrepreneurs in ASEAN agreed maximizing intra-ASEAN trade furniture.The commitment should be picked Indonesia as an opportunity, especially Indonesia amid ramped up production of rattan furniture. Rattan Indonesia became a major force as the material is hard to find in other countries.
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